A great success story about water


Your holiday on the other side of the world has been ruined by the health crisis. So you’ve decided to jump into your own swimming pool ! Many French people in lockdown who have been forced to give up many expenses have seen their lust for better everyday comfort grow. And, with the increasing number […]

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“Piscines Desjoyaux: major trends are driving our market” : Jean-Louis Desjoyaux, CEO


Founded in 1966, Piscines Desjoyaux is the world’s leading in-ground swimming pool construction network with 169 exclusive dealerships in France and a presence in 80 countries. It invented two major concepts, pipeless filtration and permanent active casing.With 60 million euros invested in the production site and in the research and development of production tools over […]

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Desjoyaux Pools sails through the crisis


The lockdown and increase in working from home have stimulated demand for individual swimming pools. This is helping Piscines Desjoyaux who have just reported record 2019-2020 earnings. Individual swimming pools are right up there among the sectors that are turning out to be winners in the Covid-19 health crisis. Piscines Desjoyaux’s annual 2019-2020 earnings (financial […]

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Desjoyaux establishes its own training centre for pool professionals


In order to address the lack of qualified professionals, the group, based near Saint-Étienne, has recently set up a training centre. Despite the economic downturn caused by the pandemic, the well-known Desjoyaux Group (240 employees, turnover of €103 M), based in La Fouillouse (Loire), believes that its franchise network (165 dealerships in France, 380 around […]

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The swimming pool manufacturer Desjoyaux creates its own masonry training centre


With high temperatures and the health crisis, the swimming pool manufacturer Desjoyaux is now growing fast, but is struggling to recruit qualified masons to install its swimming pools. In order to address this problem, the SME based in La Fouillouse, in the Loire, is creating a training centre in partnership with Pôle Emploi (the French […]

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Desjoyaux: the source of the company’s success


“This swimming pool manufacturer located in Plaine du Forez, France, has conquered our blue planet through sheer daring and expertise. Founded nearly 55 years ago, Desjoyaux has become the world leader in inground pools, while remaining a family business. Here is the story of this long journey.” In the 1990s, Desjoyaux pools were the first […]

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The economic recovery: pool builders and installers come through the crisis unscathed


On the contrary, the Coronavirus crisis seems to have boosted this already buoyant market, and the prospects for further development are highly promising. Interview with Jean-Louis Desjoyaux, CEO of one of the major companies in the French pool industry and world leader in inground pools, with 5,000 employees worldwide, exports to 80 countries, and an […]

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Coronavirus: after a brief lack of buoyancy, it’s back to business for Desjoyaux Pools


After closing down at the beginning of lockdown, the Loire-based swimming pool manufacturer Desjoyaux quickly got back on track to meet the orders placed before the Covid-19 pandemic, and resume marketing in its 165 stores in France. And this marketing strategy could in fact be boosted in coming weeks, due to the travel restrictions that […]

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“We are bona fide industrialists, not mere moneymakers”


Created in 1966 by Jean Desjoyaux, the family-owned company based in La Fouillouse in the Loire region is now the world’s leading exclusive network for the construction of inground swimming pools. In 2019, the Desjoyaux group, which has 7 subsidiaries around the world, 163 sales outlets in France and export sales in 80 countries, achieved […]

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“Our pools are designed to be assembled like Lego, to form a single monolithic structure.”


French deindustrialisation is not inevitable. You only have to pay a visit to the Saint-Etienne Desjoyaux plant, French leader in the inground pool sector, to be convinced of this. Thanks to an original concept and highly automated production process, this family-owned SME exports its products worldwide. Jean-Louis (66) and his son Nicolas (38), who is […]

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