News – Desjoyaux

Coronavirus: after a brief lack of buoyancy, it’s back to business for Desjoyaux Pools

07/05/2020

After closing down at the beginning of lockdown, the Loire-based swimming pool manufacturer Desjoyaux quickly got back on track to meet the orders placed before the Covid-19 pandemic, and resume marketing in its 165 stores in France. And this marketing strategy could in fact be boosted in coming weeks, due to the travel restrictions that […]

“We are bona fide industrialists, not mere moneymakers”

04/03/2020

Created in 1966 by Jean Desjoyaux, the family-owned company based in La Fouillouse in the Loire region is now the world’s leading exclusive network for the construction of inground swimming pools. In 2019, the Desjoyaux group, which has 7 subsidiaries around the world, 163 sales outlets in France and export sales in 80 countries, achieved […]

“Our pools are designed to be assembled like Lego, to form a single monolithic structure.”

23/10/2019

French deindustrialisation is not inevitable. You only have to pay a visit to the Saint-Etienne Desjoyaux plant, French leader in the inground pool sector, to be convinced of this. Thanks to an original concept and highly automated production process, this family-owned SME exports its products worldwide. Jean-Louis (66) and his son Nicolas (38), who is […]

A new Desjoyaux Pools dealership located in Montbrison in Loire.

23/10/2019

Four questions put to Jean-Rémi Drevon, who’s been working for Desjoyaux Pools for over a decade (11 years) as French Area Manager. He is soon to take over a new Desjoyaux Pools dealership located in Montbrison in Loire. Can you tell us about your career with Desjoyaux pools? I started out with a summer job […]

“2018: two seasons in one”

18/02/2019

For the Desjoyaux Pools group, the fiscal year begins on the 1st September and ends on the 31st August. As we are currently assessing our activities in 2018, we are seeing two very distinct seasons: the first, from September to December 2017, was extremely positive, as we recorded a double-figure increase in signed contracts for […]