News – Desjoyaux

PRESS BRIEFING: CHOOSING YOUR FRANCHISE – Interview with Olivier Chambe

04/02/2025

• Hello, could you tell us more about yourself?I’m Olivier Chambe, 49 years old, with Piscines Desjoyaux for 13 years—first as Network Director for France, then as Sales Director for France and Export. Previously, I held an executive position in large-scale retail for 14 years.I’m proud to work within a family-owned company that values its […]

Desjoyaux Pools: 60 Years of Innovation and Eco-Responsible Excellence

30/01/2025

Since 1966, Desjoyaux Pools, the undisputed French leader in the swimming pool industry, has embodied innovation and “Made in France” expertise. Staying true to its founding values, the company continues its growth under the leadership of Olivier Chambe, Sales Director for France and Export. Three pillars structure Desjoyaux Pools’ success: its family roots, its innovative […]

Swimming Pool Company Desjoyaux Invests in Production to Regain Margin

20/02/2023

After three years of record growth, the Loire-based swimming pool company Desjoyaux has reported a slight downturn in 2022. To counteract the geopolitical situation and rising inflation, hardly conducive to growing the business and increasing margins, the family-run SME is continuing its investments, with its sights set on the internalisation of some of its manufacturing […]

Stock Recommendation – Piscines Desjoyaux: A Growth Stock Company That Has Successfully Moved Upmarket

10/01/2022

The French leader in in-ground swimming pools is benefiting from the record results it recently released. Its latest investments have paid off, and it no doubt does not end here.For the Piscines Desjoyaux group, of which the family of the same name controls around 70% of the share capital, the year 2021 will go down […]

Desjoyaux to expand its training centre to cover more trades

09/11/2021

Desjoyaux’s training centre, originally created to address a shortage of ‘good masons’ to install the company’s swimming pools, is now going to open its doors to trainee plumbers and electricians. Propelled by the sharp rise in temperatures and the public health crisis heightening the trend of the French investing in their main or second homes, […]

Companies: Desjoyaux excels internationally and makes its mark in Germany

13/09/2021

Desjoyaux, the swimming pool manufacturer and market leader based in Saint-Etienne, France, has recorded exceptional growth of approximately 35% over the last financial period. Exports have also seen a notable boost, particularly in Germany. The company’s financial results for the year 2020/2021 are due to be published in a few weeks, however, the upward trajectory […]

Desjoyaux, riding the wave of popularity of private swimming pools

03/09/2021

SUMMER SERIES – COVID WINNERS IN BUSINESSIn a public health situation that has led to limitations on travel, and even to lockdowns at certain periods, there has been a tendency for house owners to invest in swimming pools. A boost for the sales of the world leader in in-ground pools. Even the bad weather across […]

A Huge Leap in Piscines Desjoyaux’s Biannual Results

07/07/2021

The family business has published strong end-of-February results, demonstrating consumer appetites for private swimming pools. To say that Piscines Desjoyaux is benefiting from new consumer trends, holidays having to be spent at home, whether at main or second homes, and rising temperatures is an understatement. The title of its last press release on its first-half […]

A great success story about water

14/01/2021

Your holiday on the other side of the world has been ruined by the health crisis. So you’ve decided to jump into your own swimming pool ! Many French people in lockdown who have been forced to give up many expenses have seen their lust for better everyday comfort grow. And, with the increasing number […]

“Piscines Desjoyaux: major trends are driving our market” : Jean-Louis Desjoyaux, CEO

13/01/2021

Founded in 1966, Piscines Desjoyaux is the world’s leading in-ground swimming pool construction network with 169 exclusive dealerships in France and a presence in 80 countries. It invented two major concepts, pipeless filtration and permanent active casing.With 60 million euros invested in the production site and in the research and development of production tools over […]