Desjoyaux Pools: 60 Years of Innovation and Eco-Responsible Excellence
30/01/2025Since 1966, Desjoyaux Pools, the undisputed French leader in the swimming pool industry, has embodied innovation and “Made in France” expertise. Staying true to its founding values, the company continues its growth under the leadership of Olivier Chambe, Sales Director for France and Export. Three pillars structure Desjoyaux Pools’ success: its family roots, its innovative spirit, and its exclusive distribution network, comprising 400 stores worldwide.
Eco-Responsible “Made in France” Expertise
A pioneer in eco-responsibility, Desjoyaux Pools promotes local and sustainable production through its state-of-the-art 50,000 m² factory near Saint-Étienne. This approach is based on patented innovations that have transformed the industry, including the pipeless pool structure (1978) and the integrated filtration system without plumbing (1983), which have become benchmarks.
Strategic Ambitions for 2025
For the coming years, Desjoyaux Pools has set ambitious goals:
- National expansion: Reach 200 points of sale in France to be even closer to its customers.
- International growth: Accelerate its development in Eastern Europe and Africa, rapidly expanding markets.
- Production control: Continue to internalize processes to ensure impeccable quality and high responsiveness.
- Support for its network: Provide more tools and services to its franchisees to maximize their performance.
A Strong Ecological Commitment
Aware of environmental challenges and consumer expectations, the group develops energy-efficient equipment and prioritizes the use of recycled materials. To meet current trends, Desjoyaux Pools also offers compact pools, perfectly suited to modern needs. With 60 years of expertise, Desjoyaux Pools remains an essential reference, combining innovation, responsibility, and international influence.
If you are interested in franchising with Desjoyaux Pools, visit their dedicated page and request free documentation.
Article published in Toute La Franchise
Journalist : Rania Souayah