{"id":458,"date":"2020-12-23T10:00:37","date_gmt":"2020-12-23T09:00:37","guid":{"rendered":"https:\/\/www.desjoyaux.com\/en\/?p=458"},"modified":"2020-12-23T10:01:24","modified_gmt":"2020-12-23T09:01:24","slug":"piscines-desjoyaux-sails-through-the-crisis","status":"publish","type":"post","link":"https:\/\/www.desjoyaux.com\/en\/2020\/12\/23\/piscines-desjoyaux-sails-through-the-crisis\/","title":{"rendered":"Desjoyaux Pools sails through the crisis"},"content":{"rendered":"\n<p><strong>The lockdown and increase in working from home have stimulated demand for individual swimming pools. This is helping Piscines Desjoyaux who have just reported record 2019-2020 earnings.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"467\" src=\"https:\/\/www.desjoyaux.com\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/DSCF9480-bureau-BD-700x467.jpg\" alt=\"\" class=\"wp-image-449\" srcset=\"https:\/\/www.desjoyaux.com\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/DSCF9480-bureau-BD-700x467.jpg 700w, https:\/\/www.desjoyaux.com\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/DSCF9480-bureau-BD-250x167.jpg 250w, https:\/\/www.desjoyaux.com\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/DSCF9480-bureau-BD-768x512.jpg 768w, https:\/\/www.desjoyaux.com\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/DSCF9480-bureau-BD-120x80.jpg 120w, https:\/\/www.desjoyaux.com\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/DSCF9480-bureau-BD-30x20.jpg 30w, https:\/\/www.desjoyaux.com\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/DSCF9480-bureau-BD.jpg 1387w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Individual swimming pools are right up there among the sectors that are turning out to be winners in the Covid-19 health crisis. Piscines Desjoyaux&#8217;s annual 2019-2020 earnings (financial year ending 31 August), published Friday 18 December after the market close, are a perfect illustration of this. The global leader in inground swimming pools with 240 employees, saw turnover increase by 12.2% to a record 115.18 million euros. Better still, operating income shot up 46.8%, to close to 21 million euros, and the group&#8217;s share of net profit increased by 43.2% up to 14 million euros. \u201c<em>This remarkable growth is the result of several factors, an increase in sales of close to 12%, tight control over consumables purchased, growth in the operating margin of close to two points, control over external expenses and other expenses in general and control over payroll costs<\/em>\u201d, the Group said.<\/p>\n\n\n\n<p>These figures show people\u2019s appetite for an individual pool, synonymous with leisure and relaxation at home, when they are locked down, working from home and deprived of the crystal-clear turquoise waters of the Caribbean. Piscines Desjoyaux sold 9,388 pools during the year, up 7.6% on the previous year, of which 5,983 in France (up 4.4%) and 3,405 abroad (up 13.7%).<\/p>\n\n\n\n<p>Since Piscines Desjoyaux is sailing through the crisis, the company has continued to invest with 8 million euros being put into improving its industrial and sales systems. Net debt increased significantly from 10.6 to 19.5 million euros, but, when stated as a percentage of equity, it remained contained at 25.4%, compared to 15.9% a year earlier.<\/p>\n\n\n\n<p>In terms of guidance, the group is not advancing any figures but has said the French market is holding up very well. Climate conditions plead in favour of buying a pool. \u201c<em>Desjoyaux\u2019s market leadership and the appeal of its product range give us reason to be optimistic for the current year<\/em>\u201d, management said, adding a note of prudence given the latest health crisis news. Foreign sales have increased \u201c<em>notably<\/em>\u201d since the start of the year.<\/p>\n\n\n\n<p>On the stock market, Desjoyaux stock gained a further 2% on Monday after a 9.9% surge on Friday. The stock is up over 60% since the start of the year.<\/p>\n\n\n\n<p>Article published in Les Echos -21\/12\/2020<\/p>\n\n\n\n<p>C\u00e9line Panteix<\/p>\n","protected":false},"excerpt":{"rendered":"The lockdown and increase in working from home have stimulated demand for individual swimming pools. This is helping Piscines Desjoyaux who have just reported record 2019-2020 earnings. Individual swimming pools are right up there among the sectors that are turning out to be winners in the Covid-19 health crisis. Piscines Desjoyaux&#8217;s annual 2019-2020 earnings (financial [&hellip;]","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.desjoyaux.com\/en\/wp-json\/wp\/v2\/posts\/458"}],"collection":[{"href":"https:\/\/www.desjoyaux.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.desjoyaux.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.desjoyaux.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.desjoyaux.com\/en\/wp-json\/wp\/v2\/comments?post=458"}],"version-history":[{"count":2,"href":"https:\/\/www.desjoyaux.com\/en\/wp-json\/wp\/v2\/posts\/458\/revisions"}],"predecessor-version":[{"id":460,"href":"https:\/\/www.desjoyaux.com\/en\/wp-json\/wp\/v2\/posts\/458\/revisions\/460"}],"wp:attachment":[{"href":"https:\/\/www.desjoyaux.com\/en\/wp-json\/wp\/v2\/media?parent=458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.desjoyaux.com\/en\/wp-json\/wp\/v2\/categories?post=458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.desjoyaux.com\/en\/wp-json\/wp\/v2\/tags?post=458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}